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If it’s news to you that the client/agency model has been in flames for years now, there’s also this new thing called the Internet that you might want to know about. Of course, there’s a big difference between just saying that the old setup is shot to hell and explaining what, exactly, is wrong with it.
In Agency Mania (Select-Books, $24.95), Bruno Gralpois attempts the latter. Fortunately for us, he steers clear of theoretical quagmires common to marketing books and focuses his analysis on stuff we can all learn from: Client/agency partnerships that actually work.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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