The Man Behind Those Crazy Glamorous Perfume Ads for J.Lo and Beyoncé | Adweek The Man Behind Those Crazy Glamorous Perfume Ads for J.Lo and Beyoncé | Adweek
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The Man Who Makes J.Lo Glow [Video]

Behind those crazy glamorous perfume ads for Lopez and Beyoncé

High above our workaday reality there is a better one of eternally shining surfaces, shimmering clothes, skin that glows like sunsets and lips that are never unparted. We know of it because the goddesses Beyoncé, J.Lo and an elect pantheon of supermodels are its messengers, their hypnotic, hypnotized gazes promising that entry to Arcadia can be had for as little as the cost of a celebrity branded fragrance or clutch bag.

The grand architect behind this unified vision is Select N.Y. worldwide creative director Olivier Van Doorne. Here he reveals his method of layering visual ideas and explains the reason for creating something called Brand Epic™. 

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