This Man Is Not Alex Bogusky. And That's OK

How Andrew Keller is reshaping CP+B

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The first time Andrew Keller interviewed at Crispin Porter + Bogusky, in 1996, Alex Bogusky didn’t give him the gig.

“Alex used to have a trick interview question, which was basically, ‘If you weren’t doing advertising, what would you do?’” recalls Keller. “Your answer was supposed to be, ‘There wouldn’t be anything.’ I fell for it the first time. I was like, ‘I think I’d be in a band.’”

The second time around, in 1998, Keller got it right.

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