Major Account Loss Has Minor Effect At Temerlin McClain | Adweek Major Account Loss Has Minor Effect At Temerlin McClain | Adweek
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Major Account Loss Has Minor Effect At Temerlin McClain

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Temerlin McClain has instituted minimal personnel layoffs in the wake of losing the $200 million J.C. Penney business at the beginning of the year.
Sources said nine employees, less than 2 percent of Temerlin's 550-person workforce, were let go after the agency's contract with the client expired this spring.
"Due to the continued growth of our relationships with current clients . . . we are very pleased that we have been able to reassign most of the people who served J.C. Penney," said agency president David Lyon in a statement.
DDB Chicago won the business in a review against contenders BBDO, McCann-Erickson and Saatchi & Saatchi, all New York. Temerlin did not participate.
--J. Dee Hil