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Might be time for a new Effie Awards category: best Most Wanted ad.
The 30-second TV spot that the FBI credits with generating a tip that led to the capture of long-sought-after murder suspect James “Whitey” Bulger was created by two small agencies in Maine: Northeast Media Associates and Blackfly Media.
The South Portland-based Northeast got the job and pulled in Blackfly, a video correction specialist in Portland that Northeast had worked with in the past, said president Angela Helton.
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