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What do a toddler, a boxer, and an awkward rock band have in common?
They can all stand, for one. At least, according to the anthem ad at the center of a new integrated marketing blitz for India-based multinational conglomerate Mahindra. The spot, created by StrawberryFrog New York, launched Thursday.
While Mahindra’s holdings include businesses in sectors like technology and real estate, the lion’s share of the company’s revenue comes via its position as a leading manufacturer of SUVs and tractors, according to a May report in Forbes.
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