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Jean-Philippe Maheu, Ogilvy & Mather’s chief digital officer, North America, has been named worldwide chief executive officer of Publicis Modem.
Maheu (pictured) replaces former Publicis Modem president, CEO Martin Reidy, who left in September. In his new position, Maheu reports to Publicis Worldwide COO Richard Pinder.
“We have made a commitment to derive 30 percent of revenue from digital communications by 2012,” Pinder said in a statement. “With Publicis Modem’s substantial expansion and new business record, we are on track.
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