Vincent Létang has been tapped for the top global forecasting job at Interpublic Group's Magna Global media unit, which is responsible for forecasts, insight, and negotiation strategy across all media channels at Mediabrands, IPG’s media management arm.
Létang, named evp, director of global forecasting, has worked for the last six years at Screen Digest, London, where he was most recently senior analyst and head of advertising research. He succeeds Brian Wieser, who left in February to become CMO of Simulmedia, a targeted TV startup that Magna has partnered with on a research venture.
Létang joined Screen Digest in 2005 as a senior analyst.
In January 2009, he launched Advertising Intelligence, an online service focusing on TV advertising and digital advertising global marketing trends. The service monitors and forecasts ad sales and assesses the impact of economic, technological, regulatory, and media consumption changes on ad revenue.
Before Screen Digest, Létang was head of the media practice for six years at BIPE, a Paris consulting firm, where he was in charge of its Ad Barometer and annual international survey of ad trends commissioned by French magazine publisher Legardère.