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Vincent Létang has been tapped for the top global forecasting job at Interpublic Group's Magna Global media unit, which is responsible for forecasts, insight, and negotiation strategy across all media channels at Mediabrands, IPG’s media management arm.
Létang, named evp, director of global forecasting, has worked for the last six years at Screen Digest, London, where he was most recently senior analyst and head of advertising research. He succeeds Brian Wieser, who left in February to become CMO of Simulmedia, a targeted TV startup that Magna has partnered with on a research venture.
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