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Fans of the AMC’s Mad Men know that the show, about fictional 1960s advertising agency Sterling Cooper, names other real-life agencies and brands to achieve some verisimilitude.
What they may not know is that some of those are actual product placements.
The show’s third season, which premiered Sunday (Aug. 16), featured placements with London Fog and Stolichnaya vodka that both brands said were engineered.
In the first episode of the third season, London Fog is a client of Sterling Cooper’s and the father and son running the company appear at odds about the direction of the brand, leading Mad Men’s protagonist, Don Draper (Jon Hamm), to dream up a new ad campaign.
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