Macy’s is expected to complete the review of its U.S. media business by September, sources said. The retailer, which spent $700 million on measured media in 2011 according to Nielsen, has been working with GroupM’s MEC media unit since 2007.
Macy’s has issued a formal request-for-proposals in a review in which MEC is participating. Given the size of the account and the conflict possibilities involved, it is believed the RFPs have not been widely distributed. It could not immediately be determined which other media agencies have been invited into the review.
MEC picked up the business without a review from Publicis Groupe’s Starcom unit in January 2007. Corporate WPP sibling JWT, which landed Macy’s creative responsibilities in 2006, is not affected by the media search.
Joanne Davis Consulting is working on the review.