LVCVA "Pearly Gates"

It can’t be easy to keep a long-running campaign fresh. A new spot in Las Vegas’s “What happens here, stays here” series (via R&R Partners) hits on an audacious way of doing so: Having, over the years, exhausted so many of the plot possibilities that involve live people, the campaign focuses on a newly dead person. The “stays here” part of the slogan gets vivid treatment as an official at the pearly gates pages through the recording angel’s book of a man’s just-ended life and discovers (to the deceased’s evident relief) that “there seem to be a few weekends missing.”