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NEW YORK Lugz footwear said it has sent a cease-and-desist letter to both Apple Computer and its agency, Omnicom Group’s TBWA\Chiat\Day, over similarities between a commercial “Arrow,” which the company aired in 2002, and a spot with Eminem that launched earlier this month for Apple’s iPod and iTunes.
Both television ads feature urban images on a red, yellow and orange background, with black silhouettes and a hip-hop soundtrack [Adweek, Oct. 24].
The Lugz spot was created by the client’s former agency, Interpublic Group’s Avrett Free Ginsberg in New York.
Larry
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