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If you think viral videos have fallen out of fashion, Dumbo-based creative/production hybrid Lucky Branded Entertainment wants to set the record straight.
Cue "The Viral Collection," a database of handpicked, short-form branded content. The aim of the Lucky-built side project: provide a research tool for marketers and creatives who want a one-stop shop where they can see what works—and what doesn’t—in the genre.
Find recent hits like Skittles’s finger-licking catman or Bic’s human curler alongside classics like the Samsung LED Sheep.
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