Advertisement

Lucero Leaves Top Account Post At Siboney USA

Advertisement

Dallas Hispanic ad veteran Jim Lucero has left a senior account position at Siboney USA here after a three-year run at the shop.
Lucero was hired as vice president and group account director at Siboney after resigning as vice president of the Hispanic group at Berry-Brown, Dallas, in 1994.
At Siboney, Lucero's accounts included Nestlƒ and El Pollo Loco.
"Jim has been a great employee, but lately he's had other interests," said Tory Syvrud, president of Siboney's Dallas operations. "We agreed it would be better for him to pursue them."
Lucero said he is considering other opportunities.
Both individuals declined to elaborate on the split. Syvrud said a replacement would be named this month. --Steve Krajewski