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NEW YORK Johnson & Johnson is shifting creative duties on its Lubriderm brand of skincare lotion to Roberts & Tarlow from BBDO, the client has confirmed.
Major media spending on Lubriderm exceeded $20 million last year, according to Nielsen Monitor-Plus. That figure does not include online spending.
The shift between J&J roster shops came without a review, said sources. Roberts & Tarlow, a unit of Omnicom Group’s DDB, also handles U.S. creative on J&J’s Neutrogena, which DDB handles overseas.
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