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Band of Gypsies is on a roll. Make that a bagel. Big City Bagels in Costa Mesa, Calif., has hired the creative boutique after talking informally with a number of agencies about its advertising plans. Hirsch Marketing in Studio City, Calif., will handle strategic and marketing duties on the $1.5 million account.
Big City Bagels has 18 locations throughout the West and plans to double that number within two years, according to Band of Gypsies principal John Stein.
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