Band of Gypsies is on a roll. Make that a bagel. Big City Bagels in Costa Mesa, Calif., has hired the creative boutique after talking informally with a number of agencies about its advertising plans. Hirsch Marketing in Studio City, Calif., will handle strategic and marketing duties on the $1.5 million account.
Big City Bagels has 18 locations throughout the West and plans to double that number within two years, according to Band of Gypsies principal John Stein. Advertising is scheduled to break this fall.
Months ago, Stein, who coordinates his freelance creative consortium out of his home in Pacific Palisades, Calif., picked up ad duties for a new skateboard shoe company. He also creates advertising for Hardee's as a subcontractor to The Pearlstein Group in Los Angeles.