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Lowe's Intros Holiday Push with a Touch of Magic

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Lowe's this week introduced a new campaign dubbed "Let's Holiday," as part of its seasonal push. But instead of pitching a value message in a down economy, the home improvement giant is touting the shopping experience it offers to drive consumers to its stores.

The ads, via BBDO, New York, show a boy following a magical trail of sparkles through a Lowe's store. As the child watches in awe, coffee mugs change to reindeer and outdoor plants become Christmas trees with each touch of the magic sparkles. "Hey, Merry Christmas," a Lowe's service rep