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At first blush, it seems almost painfully unsurprising that a television ad is less effective without sound. And the heavens know that the majority of Super Bowl watchers are not going to miss out on the audio of the big game's hyped commercials.
But some old-school sports diehards will still hit the mute button here and there during commercial breaks from the football action in order to be heard in the kitchen that he or she could really use another Schlitz.
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