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NEW YORK L’Oreal Paris said it has named R/GA its lead global interactive agency.
The Interpublic Group shop here will work across categories for the client on its cosmetics, skin care and hair products.
L’Oreal said the agency would create interactive brand campaigns, Web sites and customer management programs, as well as mobile marketing and interactive television efforts.
The company’s online media spend was unavailable. Its domestic online spend last year was $7 million, per Nielsen Monitor-Plus.
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