Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The American wing of French cosmetics giant L'Oreal has chosen WPP's MEC as its new media agency of record after a review that lasted eight months.
The L'Oreal USA review began in April after Nadine Karp McHugh, svp of omni media, strategic investments and creative solutions, joined the company from Colgate-Palmolive. It pitted MEC against incumbents UM and DigitasLBi, among others.
"MEC brings a shared vision for the future of our ever-changing business, strong digital expertise and leadership with truly integrated teams built for us, and the tools and technology to develop omnimedia solutions," Karp McHugh told Adweek.
Moving forward, MEC will handle integrated media planning and buying for TV, print and digital.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in