Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Cosmetics giant L’Oreal has awarded its $1 billion-plus media planning and buying account in China to WPP Group’s Mindshare after a consolidation review, the client has confirmed.
The review was a shootout between the two incumbents, Mindshare, which handled about 25 percent of the business, and Publicis Groupe’s Optimedia.
The win is huge for Mindshare, and more than makes up for its loss of the $450 million Unilever account in China earlier this year. According to CTR Market Research, which tracks ad spending in China, the cosmetics/toiletries category drove the market’s 17 percent growth in the first half of 2010.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in