LOS ANGELES - Lord, Dentsu & Partners here is back in the chase for Sega of America's estimated $8-10-million ad account just two weeks after" />
LOS ANGELES - Lord, Dentsu & Partners here is back in the chase for Sega of America's estimated $8-10-million ad account just two weeks after" /> Lord, Dentsu Back In Game for Sega <b>By Daniel S. Levine and J.L. Sulliva</b><br clear="none"/><br clear="none"/>LOS ANGELES - Lord, Dentsu & Partners here is back in the chase for Sega of America's estimated $8-10-million ad account just two weeks after | Adweek
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Lord, Dentsu Back In Game for Sega By Daniel S. Levine and J.L. Sulliva

LOS ANGELES - Lord, Dentsu & Partners here is back in the chase for Sega of America's estimated $8-10-million ad account just two weeks after

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Industry sources said LD&P's return signals a possible settlement in a deal to spin off Bowes, Dentsu & Partners/L.A. BD&P had campaigned for the withdrawal because the account would conflict with that agency's Nintendo client.
Roberta Jacobs, vp/general manager for Redwood City, Calif.-based Sega, said LD&P's return doesn't affect the timing or structure of the review. Presentations are scheduled this week, with a final decision set for next week.
Both shops are owned by Dentsu, Young & Rubicam Partnerships. Officials at all three entities did not return calls last week.
Other finalists are Goodby, Berlin & Silverstein, McCann-Erickson and Young & Rubicam, all S.F.
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