Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Population trends have clear implications for those involved in the media and advertising industries. There are now more than 114 million U.S. TV households, with immigration continuing to play a major role in population growth. U.S. Census estimates predict that by the year 2050 more than half of the U.S. population will be non-white.
Nielsen’s “Ethnic Trends In Media,” is a comprehensive report profiling African American, Asian, Hispanic and White households in the U.S. This report examines household characteristics, television usage, timeshifted viewing and popular programming genres for each group.
Key
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in