A Look at How Many People Keep Their New Year’s Resolutions to Get Fit

Motivation wanes as time passes

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

If you're like most people, you don't make a New Year's resolution. Maybe that's because few of who do make them (the vast majority of which involve getting in shape) manage to keep them for any decent length of time, according to a Horizon Media survey. The waning enthusiasm to work out also shows up in how much people value health and fitness brands, with healthy snacks and gyms topping out at the start of the year before entering their descent, according to BAV Consulting, a tracker of brand perceptions. 

Infographic: Carlos Monteiro

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in