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Mention a Long Island iced tea to most people, and they’ll probably remember falling off a bar stool (if they remember that much). But there’s another Long Island Iced Tea out there—a ready-to-drink, non-alcoholic brand that, fresh off a new redesign, is looking to grab a bigger share of a $4.8 billion segment.
Of course, with tea titans like Arizona and Snapple, that task won’t be easy, as CEO Philip Thomas admits. “Yes, the iced-tea category is crowded—but I love a challenge,” he said.
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