London Fog Clears Out of Clothing Conflict

Considers Crispin, 2 Others After Incumbent Resigns Brand
BOSTON – London Fog’s lifestyle-oriented campaign aimed at wholesale buyers now shopping for fall lineups in Manhattan will be the last from Toth Design & Advertising.
The Concord, Mass., agency, which handled London Fog for the last seven years and through its various changes in management, resigned the estimated $2 million fashion account when its contract came up for renewal.
Another factor, however, is Toth’s growing relationship with New York-based Nautica International, whose apparel line competes directly with London Fog’s Pacific Trail brand, based in Seattle.
Toth recently completed a print campaign positioning the Nautica Sport Tech product line to young athletes with the tagline, “Never stop trying.”