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In a world full of unduly upbeat commercials, there’s something appealing about the somber tone of this spot for LoJack theft-recovery systems (by The VIA Group of Portland, Maine). The protagonist, Ron, gets his car back after it’s stolen, and that’s good. But the spot doesn’t impose a phony air of cheeriness on the narrative. “First thing I thought was how upside-down I was on my car loan,” Ron tells us from the front seat of the vehicle in question.
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