Loco AmEx Promo Takes Conan to India | Adweek
Advertisement

Loco AmEx Promo Takes Conan to India

Advertisement

The long-awaited Conan show debuted last night on TBS. And while it was a solid start, one of the best things about the opener is that it means no more pre-premiere Team Coco promos.

Sure, it was a tremendously democratic body of work, born out of a certain kind of faux-outrage that resonates right now with the no-job economy. That alone is interesting. Combine the smarts of the TBS promo factory with the sort of self-deprecating anger/endless creativity and ability to use free media of the freckled-one's crazy-loyal fan base (1.8 million Twitter followers; 309,705 "likes" on Facebook) and you get a whole new folk social media movement.

For example, how else could we have discovered that in domino form, Conan looks like a cross between the Burger King King and Vincent van Gogh, give or take an ear?

With the Live Coco Cam, however, we learned the limits of transparency. The whole thing took place on a staircase landing, which reminded me of the advice our now departed photo editor gave us for shooting at Cannes: try to avoid doing interviews with anyone in front of a bathroom door. Too much coming and going. (And I couldn't decide whether the Dancing Taco was supposed to be so theme park lame that it was funny, or whether it was supposed to be actually funny. Nice use of orange felt in the shredded carrots, though.)

Having Steel Train play one chord from its new song was the funniest part of "Show Zero." Washing the desk, a la Paris Hilton, was a good idea, but unfortunately all that hosing time demanded a focus on our lately bearded boy's "sex face," which was awkward. Ditto the spot showing the carrot-topped beanpole dancing. He has only one good move: pulling each hip up with invisible string, and we've seen that many times.



Continue to next page →