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Omnicom Group’s GSD&M Idea City has expanded its relationship with L.L. Bean, adding media buying and planning duties to the creative chores the shop has handled since May 2008.
There was no review, and WPP’s Mediaedge:cia was the incumbent on the media business.
“We’ve known all along that having an integrated approach of planning, creative and media under one roof — and constantly working together — makes for stronger and more effective media messages,” an agency rep said.
L.L.
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