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Live Nation today (Wednesday) announced a new multi-year sponsorship deal with 901 Silver Tequila, the new premium tequila brand launched earlier this year by Justin Timberlake and Diab Importers.
The deal makes 901 (the area code of Timberlake’s hometown of Memphis) the official tequila sponsor of the majority of Live Nation venues throughout the United States.
The agreement between 901 Silver Tequila and Live Nation marks the first time that the fledgling tequila brand has entered into a multi-platform sponsorship deal of this kind.
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