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Procter & Gamble’s CoverGirl is cozying up to another in-house brand, Crest, and it’s safe to say the two are an item.
The 13-shade, high-gloss lip line, called CoverGirl Wetslicks Amazemint, marks the first time P&G has used oral health ingredients in its CoverGirl cosmetics formulation.
New shades like “Red Riot” and “Slaphappy,” combined with Crest peppermint oil and blue undertones, deliver a “three-in-one lip gloss experience,” per the product’s marketing materials.
CoverGirl spokeswoman Rihanna serves as the celebrity face for the product.
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