Linkedin Exec Says Marketers Make the Best CEOs

CMOs own the data that drives sales

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The rising importance of data to companies (organizations in general and marketing departments in particular) is changing the perception of marketing's value. In fact, marketing is now so important that CMOs will make the best next-generation CEOs—thanks to their understanding of data and the customer.

Meet Dan Siroker, a new kind of marketer.

As the Obama campaign's director of analytics in 2008, one of Siroker's key responsibilities was optimizing the campaign's website, a critical fundraising tool.

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