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The luxury chocolate brand has tapped tennis champion Roger Federer as its global ambassador.
Though details have not yet been fully worked out, the partnership will likely include print advertisements and a promotion for Lindt’s Les Grande chocolate tablets. The ads would be tied around the fact that the Les Grande chocolates have the most nuts of any chocolate bar (34 percent).
“We say when it comes to tennis, Roger has a lot of victories and when it comes to nut tablets, we have the most nuts,” said client rep Nina Keller.
Federer’s
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