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LilLuxe, a daily deal site for kids' products, is relaunching as hopscout with a new business model, brand positioning, website, and social media strategy. San Francisco-based agencytwofifteen, formerly known as T.A.G., is behind the overhaul.
Working with site founders Deap Ubhi and Aarti Jesrani, agencytwofifteen created a site with original content that focuses on one "high-quality, timeless classic" item a day. (Featured brands include Lego, Penguin Books' DK unit, Kettler and Eco Kids.) The agency is also building a presence for hopscout on Facebook, YouTube, Twitter, and Tumblr.
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