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NEW YORK Lifetime Television, the women’s targeted cable network, has placed its media account with WPP Group’s MediaCom, the client has confirmed. Aegis Group’s Carat was the incumbent.
The client spent almost $25 million in measured media in 2007, down from nearly $40 million in 2006, according to Nielsen Monitor-plus.
The switch came without a review, per sources.
The network, which is owned by Walt Disney and Hearst, also programs the Lifetime Movie Network.
The agencies declined to comment.
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