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NEW YORK While some men may act like they are allergic to condoms, the reality is that a number of them actually are. For those who are allergic to latex, LifeStyles is rolling out its new non-latex Skyn condom.
Unlike its top competitor Trojan, LifeStyles is taking the direct approach in marketing this new product. Its new campaign features a number of couples getting into the act and the requisite sexy voiceover.
“The Skyn revolution” ads will appear on national TV, radio and online — although the TV buys will be limited.
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