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In a venture that further blurs the lines between editorial and advertising, Intel has launched a Web site called LifeScoop that’s meant to appeal to readers who are interested in tech, but aren’t hard-core geeks.
The site, which Intel created in conjunction with Federated Media, went live last week with features like “Digital ways to declutter your life” and “Five small camera bags for the casual photographer.” The site is being promoted with banner ads across Federated’s network.
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