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Insurance company Liberty Mutual has hired consulting firm Pile and Co. to lead a review of some of its digital advertising chores.
Pile and Co. confirmed that the process has begun and that the incumbent shop, Interpublic Group’s Hill, Holliday, would be participating.
Hill, Holliday’s standing as overall lead agency on the business is not in jeopardy, according to a representative at Pile, who declined to discuss specific details about the competition. Per Nielsen, the insurer’s media spending rose 25 percent in ’08 to $115 million, making it one of Hill, Holliday’s largest single accounts.
The budget for the work in play was not disclosed but is likely in the $5-10 million range.
Hill,
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