LG "Big Laundry"

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Big laundry needs a big washer. That’s the message behind this spot from Young & Rubicam for the larger capacity LG washing machine. Giant pieces of clothing are scattered around a city, and the ad takes viewers
on a sweeping tour of the spectacle. Among the highlights are a humongous bra hanging on the side of a building by an equally oversized clothespin; a sock drying on a wind turbine; a baby’s onesie hovering above passing traffic; and a group of office workers peering through the lace of a camisole draped outside their window.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in