Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Stop me if you’ve already heard this one: a composer, a mathematician and a stunt car driver walk into an airplane hangar.
I didn’t think so. It’s the back story to “Music Track,” this new Lexus 2011 IS spot from Team One, El Segundo, Calif. The result is more Einsteinian/brainy than your usual bar joke, or car commercial, for that matter.
The job required creating a mathematical formula that would allow the Ultrasonic Blue Lexus 2011 IS sport sedan to speed around some custom curves at exactly the right moments to hit the trip wires hooked to pedals to trigger drum sounds (including base, tom-toms, snares and cymbals), enabling the car to make its own beautiful music.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in