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BOSTON LevLane in Philadelphia has added to its KFC cachet, winning media and promotions duties for the Lake Champlain KFC Co-op based in Burlington, Vt., after a review, the agency said today. Local shops had previously handled the work on a project basis.
LevLane already handles five other KFC regional assignments in Massachusetts, New York, Pennsylvania and Florida.
Spending for the new account will likely be $500,000-1 million, covering efforts targeting western Vermont and northeastern New York state, the agency said.
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