Levi's Viral 'Unbutton Your Beast' Reactions, Good and Bad | Adweek Levi's Viral 'Unbutton Your Beast' Reactions, Good and Bad | Adweek
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Levi's Viral 'Unbutton Your Beast' Reactions, Good and Bad

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Levi's hoped to generate buzz with its "Unbutton Your Beast" site, and early returns show it's definitely succeeding.