Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Levi’s has retained both Wieden + Kennedy and Omnicom’s OMD after a review, and expanded their duties, the company informed the shops today.
Worldwide spending on the account is estimated at $150 million, about half of which is spent in the U.S.
Both shops have handled U.S. duties since 2008. Now Wieden will handle chores in multiple markets, while OMD has picked up global media duties.
OMD also added global digital duties previously handled by Publicis Groupe’s Razorfish.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in