Levi's "Jump In"

Are we still into stupid human tricks? From the director of Jackass, Benzo Theodore, comes a viral campaign for Levi’s via Cutwater, San Francisco, that shows people doing all sorts of jumps, flips and somersaults to get into the brand’s signature 501 jeans. The videos have a decidedly low-tech feel than what we usually see in the brand’s highly stylized spots, which will help give the brand the much-needed street-cred it seems to have been missing.