Leveraging Tech and Data to Build Old-Fashioned Trust

Big Fuel's strategy guru on what really matters: the customer

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Over the last decade the marketing landscape has morphed into an entirely different species. 

Illustration: Shaw Nielsen

In 2004, there was no YouTube, Facebook or Twitter, and portals still reigned supreme over digital content. By 2007, a new digital advertising era began to take form. Millions of consumers flocked to new social platforms, connecting to people and content in new ways. Brands began taking notice and started to experiment on those platforms and in this new space called “social.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in