Lessons From Laura Lang's (Brief) Tenure Atop Time Inc.

Revenue declines, layoffs and low morale

The spinoff of Time Inc. means the end of the brutish and short tenure of CEO Laura Lang, whose 15-month run will likely be picked over in the days ahead.

When Lang was hired away from Digitas for the post a little over a year ago, her selection was aimed at bringing digital credibility to a publishing company with prestige titles (Time, Fortune) but steeped in the low-growth print business. Sure, there was some skepticism about her lack of publishing background, but insiders, weary from the even shorter (five-month) tenure of her predecessor Jack Griffin and the prolonged search for his successor, seemed more than willing to give her the benefit of the doubt.

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