Leo Burnett's CEO Talks About Moving Forward After Losing McDonald's Account

Agency is 'doubling down' on growth opportunities

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After McDonald's ended its 35-year relationship with Leo Burnett earlier this week, consolidating its advertising business with Omnicom, the agency has started looking to the future.

McDonald's, a $1 billion account, represented less than 7 percent of Leo Burnett's revenue, according to Rich Stoddart, CEO of Leo Burnett.

"It's never easy to lose a client. It's particularly not easy if that client has been around for 35 years. The McDonald's business has touched hundreds, if not thousands, of people who have been a part of Leo Burnett, so it's emotional," he said.

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