Leo Burnett Wins Grand Effie for Nintendo

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NEW YORK Leo Burnett’s “Wii would like to play” campaign for Nintendo of America won the Grand Effie tonight at the 40th annual Effie Awards honoring effective marketing communications. Burnett in Chicago is a unit of Publicis Groupe.

Omnicom Group’s Goodby, Silverstein & Partners won three Golds for Adobe, Doritos and Hewlett-Packard.

WPP Group agencies won 26 Effies overall and generally dominated the show held here at Cipriani 42nd Street. Omnnicom agencies took home 21 trophies overall.

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