LOS ANGELES Omnicom Group's Cutwater in San Francisco has won creative and strategic duties on Luxottica-owned Lenscrafters' $70 million ad account following a review.
Omnicom sibling DDB in Chicago is the incumbent. The client office could not be immediately reached for comment
"Lenscrafters gives us the opportunity to do great work in the retail environment," said Cutwater president Walter Smith. "Now we can talk eyewear from design to retail sales."
The shop already works for Luxottica brands Ray-Ban, Persol and Arnette.
Publicis Groupe's Starcom Mediavest, Chicago, performs media duties, which were not included in the review.
Smith said the creative team had not been determined but that the approach would be led by Rob Klingensmith, chief strategic officer at the shop.
Other review contenders could not immediately be determined.