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Lenovo has selected We Are Social to be the computer giant's global lead for social media marketing and advertising. New York-based We Are Social said it beat out three competitors in the pitch, but didn't name the other agencies.
Twenty months ago, Lenovo debuted an internal social media hub, hiring specialists in-house. Now it's looking for outside help, as the brand will lean on We Are Social to commandeer all social media marketing duties while working with the manufacturer's creative, retail and digital agencies of record for integrated campaigns.
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